After a cycle of more than 10 years of continuous growth, which led Brazil to be noticed within the global economic landscape and strengthened its leadership in Latin America, in the past couple of years the country has entered an era of political tension that reflected directly in the economy.
Despite the current perception, there have been some recent positive changes that may enable a more favorable economic environment in the mid and long terms. Therefore, this is an encouraging time for restructuring processes and reviewing goals.
After all, Brazil still is one of the biggest consumer markets in the world, with over 200 million people and a huge agribusiness structure alongside other segments with vast growth potential, mainly involving innovation.
Companies that wish to play a major role in the global scenario must consider investing in Brazil, as in the long run, the rewards of such investment can outweigh the eventual current risks.
In the face of the numerous changes that will come our way these coming years, it is clear that Brazil will be able, in the near future, to resume its growth and virtuous cycle, aiming at reaching higher levels. It is time to look for the opportunities and, certainly, a positive and promising time for investment.
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Any company that wants to be or is already relevant in the world needs to be in Brazil.
